Branding

Bacardi
Dynamic Duos

 

When Tales of the Cocktail travelled from their native New Orleans to Edinburgh, I was asked to create a suite of posters to promote the featured event, Dynamic Duos. This saw world-renowned bar tenders travelling to Edinburgh for guest shifts at some of the best cocktail bars the city has to offer.

With timescales super tight and a very open brief this was a fun challenge! With the project focussing on two things coming together there was immediate fun to be had with the idea of duality.

 

 

Taking inspiration from the base shapes and colours of the participating drinks brands, myself and co-designer Rosie Lewis created six duelling background graphics. By creating a suite that moved from one poster to the next it meant they looked great both independently or when sat together as a collection.

 

 

It seemed only appropriate to finish these off by taking and implementing typographic cues and image treatment styles from traditional fight style posters. These were loved by the client and made for a great event.

 

 

Tales On Tour - Programme City Guide

Following on from the success of the Dynamic Duos I was asked to create a city guide for the overarching Tales of the Cocktail, an exciting three day event travelling from New Orleans to Edinburgh.