Branding

Everywon

 

A lovely initiative, everywon is a community based running events series, crowd-funding for local charities in cities across America. Through early conversations, it was clear that there was a unique goal to celebrate all participation.

Taking the USP of 'celebrating participation' was a great starting point in aiming to build a truly representative mark. With this in mind, and through various exploration I arrived at an idea that I really felt encapsulated this goal.  

 

 

The idea to incorporate a medal into the wordmark symbolised that 'everyone' taking part is a winner, Regardless of lap times, finish positions or distance ran.

 

 

Above you can see a breakdown of a location specific logo hierarchy, in this instance for Oakland. Colours of each location are implemented in to the wordmark and symbol creating a reconisable local set. 

 


Created while working at Designwerk.